Use words from the list to fill in the gaps in the text.


regard knowledge appropriate claim norms different worse intercultural standards loud


Too much focus on our own culture with no to other cultures can cause difficulties in communication. This is what we call ethnocentrism.

If we that Mexicans always come too late for appointments, for instance, we use our sense of what is too late and what is not. Mexicans have their sense of time, which is no better or than ours. If we say that Americans in general are very , we also use our sense of how much volume is . What we do is actually to judge other cultures by the of our own. That is the problem of ethnocentrism.
Without more detailed of other cultures, we will always remain very ethnocentric. Although there are many examples of rules and within a culture which should not be accepted, a whole culture is never better or worse than other cultures. It is just .
Cappelen Damm

Sist oppdatert: 30.07.2007

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