When ads go wrong

Copyright: Getty Images

Find out more about the problems of intercultural communication in business.

Exercise

Read the text on the BBC website below. What does it say about the use of humour in international advertising? Which examples are used in the text and in the comments?

Links

When ads go wrong (BBC News)

http://news.bbc.co.uk/2/hi/uk_news/2204745.stm

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Sist oppdatert: 31.07.2007

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